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Can Regulations Slow the Social Web? The Beer Example
Cultural and legal traditions vary from country to country. eCairn Conversation™ shows that they are also visible in online communities. Let’s consider the example of beer in Germany and the U.S. Small...
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New: eCairn Conversation™ for German Social Media Sphere
eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and...
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eCairn releases its Brazilian Conversation
Step by step, eCairn is mapping influencers in the whole Americas! Indeed, with our newly released Brazilian lists, eCairn has now mapped Brazil, the undisputed powerhouse of South America. We’re...
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eCairn habla Español!
We are proud to announce that we just have updated our existing Spain community and created a brand new Latin American community, showing our commitment to cover the Spanish speaking population. In...
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eCairn Conversation™ Updated
We are pleased to inform you that eCairn Conversation™ has been updated with new and improved features! Pinterest is now part of the list of social network profiles that are automatically detected for...
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Latino América: el boom de Social Media
Cada vez más, las empresas en Latino América están adoptando el uso de las redes sociales como Facebook, Twitter, Blogs, Pinterest y Linkedin para promocionar sus productos y servicios. Y también las...
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Megalopolis X Communities
Recently, eCairn started a new project on city-based communities. The idea is to map influencers who talk about the place where they live – from restaurants to local policies and art exhibits. So far,...
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Can we use Social Media to predict the market value of Newspapers?
I don’t know about you but I was very surprised by the low valuation of the Washington Post acquisition ($250M) by Jeff Bezos. So I looked at whether we could infer the value of a newspaper, based on...
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Who is going to win Social Black Friday? Walmart, Amazon, Best Buy, Target or...
All the big stores try to attract the highest number of customers for Black Friday, supported by a huge marketing effort on all fronts. As providers of social media marketing solutions, It seems...
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Why marketers should think “network” and unlearn “list marketing” to succeed...
I tried to put some thinking around why (as more and more experts are starting to tell us) social marketing fails. And the #1 thing that strikes me, although we have now used Social Networks for a...
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